Our love affair with games is one of the reasons why using games is so effective in marketing. And worldwide, mobile games generated over 40 billion dollars in 2017. Last year, 800 million people played games on Facebook at least once a month, up 23% from the year before. Every year, nearly half of Americans and 70% of adults in the UK play the lottery.
In 2017, the video game industry was valued at 18.4 billion dollars in the US alone. And it shows by the money we spend on them.
Hopscotch, horseshoes, bean bag toss, pin the tail on the donkey, we love all the games. What do a kid’s birthday party, a 4th of July picnic, and a baby shower have in common? They are all places where people are likely to be playing games.
